Live conversion dashboard in WP admin
Real-time counters per channel (today, 7 days, 30 days), the latest conversions as a list. No more switching to Meta Events Manager or Campaign Manager just for the daily check.
Roadmap
What ships next.
Three buckets. In progress, planned, in concept. Each item is a one or two sentence statement of intent, no buzzwords. Quarterly slots are guidance, not commitments. The further out the bucket, the more likely the plan changes based on what early customers actually need.
In progress
ActiveQ3 2026Health-score card per channel
A 1-to-10 score derived from the EMQ score (Meta), match-rate (Google Ads), CAPI coverage and event-volume baseline. One number that tells you instantly whether everything is flowing or not.
Multi-currency auto-conversion
Conversion values from non-EUR shops are converted to EUR automatically using daily ECB rates. Unified reporting for multi-shop setups, no manual currency wrangling in Looker.
Planned
ScopedQ4 2026Anomaly detection plus mail alerts
Daily check against a 7-day rolling average. Mail when conversion volume drops by more than 50 percent (broken pixel?) or spikes by more than 300 percent (bot traffic?). You hear about pixel problems from Beaconry, not from Meta two days later.
Microsoft Advertising — UET plus Conversions API
The sixth active channel. Especially relevant for B2B campaigns where Bing audiences carry meaningful spend. Same server-side dispatch pattern as the other five channels.
In concept
ExploringQ1 2027Pinterest Conversions API
Pinterest tag in the browser plus CAPI on the server. Standard events Lead, AddToCart, Checkout for e-commerce campaigns. Hybrid mode with event_id deduplication, like the other channels.
X (Twitter) Conversions API
Universal Tag plus CAPI. Account OAuth analogous to Meta. Same dedup pattern via stable event_id, same encrypted refresh-token storage.
Quarterly slots are guidance, not commitments. Customer feedback can move items earlier, technical reality can push them out. Bigger items announced separately when they enter "In progress".
Ready to start collecting first-party conversions?
Five channels are live today. The roadmap is what comes next, not what you wait for.